UNIT 3 & 21 UNDERSTANDING THE BRIEF


Understanding the client brief


Who is the client?

  • CineCloud Pictures

The product and platforms:

  • Film magazine- Print version and online

Explicit requirements:

  • Must reference a new streaming platform and an existing streaming platform
  • Promote a new film- by an independent film company

Who Is the audience?

IMPLICIT/ IMPLIED

  • Teens, Young adults, fans of indie films; passionate about film

Where will the magazine be distributed?

  • Locally distributed at first and hope for wider distribution.

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