Generating ideas (P1,M1,U12)

 Learning Outcome 1 (U21) : Be able to generate ideas on an original media product based on a client brief

GENERATING IDEAS (P1,M1,U12)

CLIENT BRIEF INTERPRETATION

I have been approached by CineCloud Pictures to pitch my ideas for producing a new online and print based film magazine for North London. The client has made it explicit that the magazine should be North London based however does not expose what specific areas within, and should also promote new independent films to help gain more engagement with independent films and film-makers. I will need to focus on referencing a current and new streaming platform such as Netflix or Amazon Prime Video, current streaming platforms and FilmRS, a new streaming platform (explicit). I have inferred that the magazine requires local distribution initially to grow and develop the magazine and i will find strategies to distribute the online and print versions of the magazine, Cinecloud Pictures also encourages ideas for wider mass distribution therefore they are open to marketing schemes that i will create to distribute the magazines to a wider mass of users (explicit and implicit). The brief also implies that i will need to promote the magazine at popular film festivals such as BFI London Film Festival to gain success for the future for the magazine (implicit and open). i have also inferred from the brief that i am required to make sample pages from the first edition of the magazine, to showcase new film, independent company and streaming service, i will complete this via photoshop to convey my visual ideas (explicit and open).

3 KEY IDEAS

I have a range of potential ideas for a new North London film magazine. My first idea is a genre based magazine which will focus on rom-com, the magazine will be distributed throughout North London every two months. I think this would be successful as the magazine won't be repetitive as there will be new films promoted depending on release dates and there will be new, exciting content for each edition to maintain and collect subscribers and readers as the magazine hopefully interest the target audience, for example, an edition will explore the popularity of Rom-Com films in the mainstream and indie film category, with content including new films on the scene to help promote smaller film directors and the promotion of blockbuster rom-com films and more. My next potential idea is an director based magazine, which will be distributed monthly to promote up and coming directors in the film scene. The content of the magazine will incorporate an in depth insight into director's lives and their career journey's portrayed through autobiographical articles and thorough interviews, the directors will both be indie and mainstream directors to support small creators as well as established directors. My final potential idea is a magazine based on film festivals which will be distributed every two months. Within the magazine, the content will include information on London based film festivals and the type of activities that will occur during the film festival to give readers and insight into film festivals if they are unsure, there will also be information about worldwide film festivals contrasted with London based film festivals.

IDEA 1: GENRE BASED

My first potential idea i have for a new North London based film magazine is a genre based magazine, a vital part of the film industry. The idea focuses on expanding viewers knowledge about various genres for example one of the editions which will be distributed every two months will be a romantic comedy based magazine to educate and entertain readers about different rom-com films, mainstream and indie to promote all creators. Different views and perspectives from a variety of journalists and reviews from romantic comedy enthusiasts will also be included, this will hopefully act as entertainment for the readers to engage the target audience, being teenagers and upwards specifically women as my primary audience and men and others interested as my secondary audience. I am planning on having the colours of the magazine and house style represent the genre that the edition is focusing on to visually entice readers especially the younger audience as i feel they will respond better to a more visually impressive style than dark, for example the colours for the rom-com magazine will mainly be pinks, whites and reds. I also plan to have a double page spread about a specific rom-com film with reviews and articles attached to catch the eye. The magazine will have 30-50 pages to ensure all the content is able to be featured to provide the maximum enjoyment for the readers. As my target audience is  a wide variety to young and older the price would need to be reasonable therefore i established £2.50 would be a suitable and attainable price for a physical copy and a subscription of the online version for £50 a year.

 IDEA 2: DIRECTOR BASED

The next potential idea i have for a new North London film magazine is a director based magazine. This magazine will feature a new director every two editions as i am aiming to distribute the magazine monthly to promote up and coming directors, hollywood/mainstream directors and indie directors- some of the content will include interviews with one of the directors if achievable, for example for the indie directors it will be most likely to get an interview which will help them amplify their films and work. i aim to distribute the magazine monthly as said above, as this will allow us as a magazine to keep up to date with new directors in the film scene to help advance small creators and educate readers about established directors within Hollywood and the blockbuster category for example a feature about steven spielberg with attached articles about an in depth about his directing technique and backstory which may be attractive for readers interested in filmmaking and directing. I also plan on having 30-50 pages for this magazine to guarantee optimum information and entertainment for the readers. My target audience for this magazine will be for ages 15- middle age, because i believe the younger generation will benefit from increasing their knowledge about the film director scene if that is what they're interested in, the budget for this magazine will be between £25,000 - £50,000 to produce and will the physical copy will be £2.50 and an online subscription for the digital version will be £55.98 annually. 

IDEA 3: FILM FESTIVAL

My final potential idea for a new North London film magazine is a magazine based on film festivals. This magazine will feature information about many London based film festivals such as Soho London Independent Film Festival which will help readers and film enthusiasts gather knowledge about London film festivals and why they should attend them. The content will include reviews about the different film festivals to ensure our audience knows what film festivals include, encouraging our audience to go to film festivals via the positive reviews, we will also promote independent festivals if they are a smaller festival and don't get much engagement. I am aiming to distribute the magazine every two months as this will ensure the magazines are up to date with new film festivals and when they are occuring, to certify they are not out of date and keeping with the trends. My idea is that the editions will have 20-30 pages which is shorter than my other potential ideas as there is less to express with film festivals, however there will be double page spreads of the different film festivals with a large picture spread across the double page to visualise to the readers the vibe they will endure when going to the festivals. The target audience is 18 and upwards as i feel this is this target will be the most interested in film festivals therefore i will market the magazine towards this target audience. The price of the magazine will be £3.50 as this is an attainable price for the target audience as most are working therefore will be suitable, The online version will be a subscription for £45.99 annually as i feel this is suitable. 

Key Idea 3
STRENGTHS	WEAKNESSES
This idea has scope for many monthly editions	there are not many pages therefore they will be small editions
The brief states the magazine needs to be promoted at film festivals and this will open an opportunity to as i will be in close contact with various film festivals	quite a niche target market, will not appeal to everyone- minimal readers
There are many London film festivals therefore there will be a lot of content	It can become out of date after the film festivals are over

CONCLUSION

In conclusion, although all key ideas have potential i have chosen to use my idea number one, the genre based magazine. I have chosen this idea because i believe this will be the most popular with the target audience but also the majority of people as the rom-com scene is a very favoured genre of film. I also think that people will be more appealed towards a genre magazine because it can include a variety of content and bright colours to entice readers, the articles by journalists are also a featured part in the magazine and i think readers will enjoy learning about other's perspectives and perception of a variety of films to widen their view.