Pitch your ideas (P4, M3:U21)

 Learning Outcome 3 (U21): Be able to pitch ideas on a proposed media product and respond to questions


 PITCH YOUR IDEAS (P4, M3: U21)


Video of My Final Pitch:













Feedback

From my feedback i understood all the critics i received and i am willing to make alterations accordingly. I understand that i misinterpreted the client brief and i need to promote a new indie film which i will do by making it the primary focus of each magazine edition if possible.


Distribution and Marketing

I will be keeping the distribution and marketing more local to areas within North London rather than global via social media as the magazine is independent and not well known yet therefore, as i will be promoting North London based indie films i need to reach the same market. Some distribution methods i could do to keep it more local is handing leaflets out to local people and putting up posters in local productions houses and cinemas such as North London Production company, Everyman and Vue cinemas- i also need to make it explicit on the front cover that the magazine is North London based as that acts as a USP.

Target Audience

I also deciphered from my feedback some complications surrounding the target audience and the title of the magazine, as the title is 'LUST' and the initial target audience was women from teenage years upwards i need to be careful who i am marketing the magazine towards with such a mature title- in response to this i will make my target audience more specific for example... the primary audience being women 18-40, and i will advertise more carefully and to the correct age demographic.

Fonts/Body copy

I also understand that the coverlines and body copy are both a bit difficult to read and will most likely not print well therefore i will change the fonts and be more cautious when there is a busy background. 

Small Misunderstandings

There were small misunderstandings that the client made me aware of including: lack of page numbers, i didn't add a publisher in personnel, the physical copy amount of pages need to be divisible by four and split paged, i also need to promote the streaming platforms on the front cover- all of these improvements will be taken under action and i recognise what went wrong. All of these errors will be implemented as they will improve my magazine and structure it better when creating the magazine











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